28. Do you believe that it was essentially the 'cool' marketing campaign that tipped the Airwalk trend? Can you think of other more current products that have exploded onto the market with an equally impressive advertising assault? Would Apple computers and the iPod phenomenon, for example, be as popular if it didn't have it's signature marketing campaign?

29. All kinds of high-tech products fail, never making it beyond the Early Adopters, because companies fail to transform an idea that makes perfect sense to an Early Adopter to one that makes perfect sense to a member of the Early Majority. Do you know of any examples of products or ideas that looked like they had great potential but never seemed to make it to the mainstream?

30. How do weird, idiosyncratic things that really cool kids do end up in the mainstream? They are translated from a highly specialized world into a language the rest of us can understand. So, when we judge things as being weird and idiosyncratic are we really saying that we just don't understand it? It's not the product but our interpretation of it that is limited? Could everything, if 'sugarcoated' in a way we recognize, ultimately, become palatable and even enjoyable?